1. Introduction

THE AMMARA SIGNATURE REALTY L.L.C S.O.C, operating under the brand name “THE AMMARA” (“THE AMMARA,” “we,” “us,” or “our”), is a real estate brokerage based in Dubai, United Arab Emirates, holding Dubai Department of Economy and Tourism trade license number 1625110 and registered with the Real Estate Regulatory Agency (RERA) under Office Registration Number (ORN) 62331.

This Privacy Policy explains how we collect, use, disclose, and safeguard personal data when you visit our website at https://theammara.com (the “Website”) or otherwise interact with us in connection with property sales, purchases, leasing, or related advisory services.

This Policy is issued with reference to UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (the “PDPL”) and its executive regulations. By using the Website or engaging our services, you acknowledge that you have read and understood this Policy.

2. Personal Data We Collect

a) Information you provide directly

• Full name, email address, phone number, and WhatsApp contact details
• Nationality, and — where required to progress a transaction — Emirates ID or passport details
• Property requirements (budget, preferred location, property type, purpose of purchase, rental, or investment)
• Financial details relevant to a specific transaction (e.g., mortgage pre-approval status, proof of income, source of funds), collected only where needed to facilitate that transaction or meet a legal obligation
• Enquiries, messages, and feedback submitted via our contact forms, live chat, email, phone, or WhatsApp

1. b) Information collected automatically

• IP address, browser and device type, operating system
• Pages viewed, time on page, referring site, and search or filter activity on the Website
• Cookies and similar technologies (see Section 6)

1. c) Information from third parties

• Property developers, landlords, sellers, buyers, or co-broking agents involved in a transaction you are party to
• Property portals (for example, Property Finder, Bayut, or Dubizzle), where you contact us via a listing on those platforms
• Publicly available property and land registry records maintained by the Dubai Land Department

3. How We Use Your Personal Data

We use personal data to:

• Respond to enquiries, arrange viewings, and match you with suitable listings or investment opportunities
• Facilitate sale, purchase, or lease transactions, including liaising with developers, landlords, buyers, sellers, and relevant authorities (e.g., Dubai Land Department, RERA)
• Meet legal and regulatory obligations, including Know-Your-Customer (KYC) and Anti-Money-Laundering (AML) checks applicable to real estate brokers as Designated Non-Financial Businesses and Professions (DNFBPs) under UAE law
• Send property updates, market insights, or marketing communications, where you have opted in
• Maintain business records for accounting, legal, and dispute-resolution purposes
• Improve our Website and the services we provide

4. Legal Basis for Processing

We process personal data on one or more of the following bases recognised under the PDPL: your consent; the necessity of processing to perform a contract with you (such as a brokerage or tenancy-related agreement); compliance with a legal obligation (including AML/KYC and RERA-related reporting); and our legitimate business interests, balanced against your rights and expectations.

5. Sharing and Disclosure of Personal Data

We may share personal data with:

• Property developers, landlords, sellers, buyers, or tenants, as necessary to progress a transaction you are involved in
• Co-brokers or other licensed agents collaborating on a transaction, where applicable
• Government and regulatory bodies, including the Dubai Land Department and RERA, where legally required
• Banks or mortgage providers, if you request financing assistance
• Service providers supporting our operations (IT hosting, CRM, email, and marketing platforms), bound by confidentiality obligations
• Professional advisors, where necessary
• Any party we are legally required to disclose data to

We do not sell your personal data to third parties.

6. Cookies and Tracking Technologies

The Website uses cookies and similar technologies to function properly, remember preferences such as saved searches, and help us understand how the Website is used through analytics tools. You can manage cookies through your browser settings; disabling certain cookies may limit some Website features.

7. International Data Transfers

Where personal data is transferred outside the UAE — for example, to cloud hosting or analytics providers based abroad — we take steps intended to ensure such transfers are consistent with the PDPL’s requirements, including assessing the level of protection in the receiving jurisdiction or applying appropriate contractual safeguards.

8. Data Retention

We retain personal data for as long as necessary to fulfil the purposes set out in this Policy, including to satisfy legal, regulatory, accounting, or transaction-record requirements, which for AML and transaction-related records may extend for a number of years after a matter concludes, as required by applicable law.

9. Data Security

We apply reasonable technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, or alteration. No method of storage or transmission is completely secure, and we cannot guarantee absolute security.

10. Your Rights

Subject to the PDPL and its exceptions, you may have the right to request access to, correction of, or erasure of your personal data; to object to or restrict certain processing (including direct marketing); to withdraw consent where processing relies on it; and to request your data in a portable format, where applicable. To exercise these rights, contact us using the details in Section 13. We may ask you to verify your identity before actioning a request.

11. Children’s Privacy

The Website and our services are intended for individuals who have reached the legal age of majority. We do not knowingly collect personal data from minors.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable law. Updates will be posted on this page with a revised “Last Updated” date.

13. Contact Us

THE AMMARA SIGNATURE REALTY L.L.C S.O.C, trading as THE AMMARA

Office No. 2401, Prime Tower, Business Bay, Dubai, United Arab Emirates

Email: hello@theammara.com

Phone: +971 58 809 0889